Reducing exposure to ticket, tout and payment fraud while increasing security

The Challenges We Address

The UK events industry is worth tens of billions and supports a significant number of jobs. The secondary market is worth > £1bn annually in the UK. A controlled secondary ticket market is an important part of a healthy industry. Illegal touting however is a huge problem impacting on entertainers as well as their customers. 1 in 4 buyers do not know where their tickets are coming from.

Security too has become a major challenge for organisers and a concern for event-goers. Unfortunately this problem is here to stay for the foreseeable future.

SmilePass offers a solution to both of these problems by linking ticket ownership with a unique biometric ID and using this ID to control ticket ownership and access to events.


You’re Fully In Control

Stop Mass Purchases

Glastonbury and elsewhere proves that, having an ID associated with a ticket cuts down on touting significantly.


Improved Security

Responsive security without having to invest in hardware.

Fraud Reduction:

Reduced fraud on ticket purchase or transfer.


Brand Credibility

Event-goers know they’re in good hands and your brand is strengthened.

How SmilePass Works


The app is embedded into the front end of any ticket sales website.


When booking an event, a customer is prompted to download the app which can be white-labelled. The app prompts them to take a selfie. This is captured in your admin area and that customer is allocated a unique ID. This ID is associated with their ticket/s. Registration can be completed either during or after ticket purchase.


When attending an event, the event-goer simply and quickly verifies their ticket ownership at the entrance if required. Random checks can also be conducted during the event if needed.



If an event-goer is unable to attend they can easily transfer ownership in the app either directly or to a secondary market site.


The event organiser sets the limits on how many tickets can be associated with any one ID.


Clients pay an affordable annual rental fee for the solution. This covers web hosting, software upgrades and support. In most cases clients also pay a small fee (in pennies) per verification event.

Contact Details

1 Knightsbridge Green

Tel: +44 (0) 203 130 0291
Email: info@smile-pass.com

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