SmilePass launches pioneering biometrics service to fight £30bn cyber crime spree

SmilePass leads new category of ‘biometrics authentication as a service’ providers
● Businesses can now incorporate the world’s most secure ‘selfie’ verification into their customer on-boarding processes, and reduce cybercrime exposure
● Social engineering and fraud is a growing concern for businesses and consumers; the rise of ‘Bring Your Own Device’ and unsecure biometrics security has compounded the problem

Finally the global launch of SmilePass, the leader in a new category of ‘biometrics authentication as a service’ providers. Its game-changing security technology helps build trusted communities, by protecting businesses and their customers from fraud, social engineering and theft.

Fraud and social engineering affects businesses and their customers every day, spanning a number of sectors including insurance and financial services, logistics, ticketing and membership organisations. By 2016, 60% of security leaders feared their organisation might have been victim to a social engineering attack that year. As adoption of biometric verification and ‘bring your own device’ (BYOD) continues to rise, the risks of these attacks will grow. The global market for biometrics as a service could, in turn, grow by almost 30% year-on-year until 2022.

To meet this challenge, SmilePass uses cutting edge deep-learning and face-matching technology, tokenised verification, and server-based security validation – all incorporated into consumer-friendly applications. This means businesses can incorporate the world’s most secure ‘selfie’ authentication into their customer on-boarding processes, without risk of cyber threat exposure.

SmilePass is equipped to provide two-way validation right across the entire customer lifecycle – from one-off interactions like verifying the owner of a music festival ticket, to longer-term interactions like the relationship between an insurer and policyholder over years. The business will offer its authentication service in three tiers, to reflect the varying security needs of organisations:

A fast, low-cost option with geo-tracking. Best for frequent confirmation of presence and attendance tracking where ‘spoofing’ is not a concern. A great solution for ticketing and ‘check-in’ type functionality
The mid-level option. Best for unsupervised verifications where ‘spoofing’ is a concern – like ID verification, staff monitoring, financial transaction approvals and insurance claims
The premium option, with the same anti-spoofing technology and deep learning biometrics supplemented by a secure passport-based registration process. Best for verifications like remote know-your-customer (KYC), or securing transactions where the risk of fraud is high

Grant Crow, CEO of SmilePass explained: “As we leave the analogue world behind, cyber crime will become one of the greatest threats of our time. For UK businesses alone, cyber crime is a £30bn threat that is growing by the day. After years spent understanding the potential, and current weaknesses, of biometric authentication, we’re confident that SmilePass is a robust solution equipped to protect businesses and their customers from social engineering and fraud – and help biometric security reach its full potential in the process.”

Businesses also face a growing regulatory burden when it comes to security and privacy of customer data – particularly in Europe, with General Data Protection Regulation (GDPR) rules coming into force on 25 May, 2018. Biometric data is considered a special category of information under GDPR, meaning that unless certain conditions are met, businesses processing this type of data could be in breach of the new rules. With SmilePass, businesses can ensure their users are always taken through a GDPR-compliant verification process.

Take a look at our services page to find out more about the solutions we can offer your business.