SmilePass has recently been judged as an Innovator in the 2017 Biometrics as a Service report combined by analysts Markets and Markets. In fact, SmilePass was assessed as being only very marginally short of the Visionary Leader category – a fact that we’re incredible proud of given that we’re a new entrant relative to the majority of other biometrics providers profiled.

We were able to achieve this accolade based on the strength of our product offering as well as business strategy excellence. Markets and Markets were particularly impressed with:

  • Our wide ranging product portfolio
  • Easy integration into client’s applications
  • Strong security compliance
  • Adherence to latest legislation such as the revised GDPR rules. In particular, Markets and Markets were impressed with customers’ enhanced control over their own data.
  • The way SmilePass enables clients to be independent
  • Support for credible and low cost KYC processes

In the report, SmilePass was ranked as “very good” for breadth and depth of product offering, product features and functionality and product differentiation and impact on customer value. We were rated “excellent” (the top possible score) for product quality and reliability. We’re particularly pleased with this assessment as a reliable, high quality product is very important when considering the business risk reduction that the solution is targeted to achieve.

As we move into the next phase of our product development, we’ll be to sure to maintain our customer focus by involving them as an extension of our product team and empowering them to shape the solution to best meet their business needs.

Unlike the situation with other analysts, this report was not paid for by vendors and comprises Market and Markets objective view of the state of the market. The article and further details can be found here

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